Luck!
I happened to catch a writer on social media who posted pics of a recent book signing in NYC. The place was full of people. It was almost hard to believe. I've never heard of him before and I checked out some of his stuff. Gothic horror stuff. Not bad, not groundbreaking. But good for him. I wish him continued luck in a business that is 90 percent dependent on luck and 110 percent dependent on hard, consistent work.
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